Those wishing to receive an Amazon Kindle book reader before Christmas are resorting to auction site eBay, and paying a 200 percent premium in the process.
“Due to heavy customer demand, Kindle is sold out. Because orders are prioritized on a first-come, first-served basis, please ORDER NOW to reserve your place in line. Your Kindle will not arrive by December 24th” (www.amazon.com).
Electronic book readers are not new, but Amazon thinks it has found the secret to success: a library of ebooks that can be downloaded over the Kindle’s built in EV-DO network. Amazon currently offers 90,000 books, including 101 of 112 current bestsellers. Electronic books cost $9.99 from the company.
search.ebay.com range between $600 to over $1,000. One sale even reached $1,500 before bidding ended, nearly four times the $399 retail price.
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